Giant Spoon / Creative Director / 2024
Almost 50% of Black-owned businesses are discovered through word of mouth.
The Shoutout was an experiential tour designed to boost visibility for Black creators and businesses. Executed as a festival footprint and mobile unit, The Shoutout featured a design bar where attendees could customize merch with personal shoutouts for their favorite local Black businesses and creators, featuring designs from artists Nicky Chulo, Jae Tipps, Ceej Johnson, and Chindo.
Appearing at over 15 events—including Revolt World and Broccoli City—The Shoutout created more than 7,000 unique shoutouts for Black-owned brands and creators.
Environmental Design: Kristina Soteri, Joyce Chiang / Writer: Troi Jackson Conn / Graphic Design: Skye Genesis, Hunter Reed / Production: Tiffanni Harris / Strategy: Tulani Foy