Refinery29 / Senior Creative, Associate Creative Director and Global Creative Director, Creative and Design / 2018 - present
The mission of Refinery29’s 29Rooms is to create a beautifully interactive and highly-shareable playground, pulling inspiration from style, beauty, wellness, culture, and Refinery’s editorial narratives to inspire visitor participation and content creation. Phone-free experiences that called for introspection or self-expression, hands-on art making, live performances, and social experiments challenged guests to open and engage with themselves in new ways.
Since 2019, 29Rooms has come to life across 7 North American cities with over 300K attendees and most recently launching in Asia across a multi-city tour. The event has dominated & disrupted social channels (reaching approximately HALF of all Instagram users), featuring exclusive performances, art exhibitions, interactive installations, virtual reality, film, food, and more.
Key Collaborators: Lena Waithe, Yara Shahidi, Kesha, ACLU, Rupi Kaur, Carlota Guerrero, Planned Parenthood, GLAAD, Daniel Rosen, Janelle Monae, RuPaul
Key Sponsors: Uber, Reebok, Revlon, Smashbox, Disney, MUGLER, Marc Jacobs, adidas, Google Pixel, Shea Moisture, Stella Artois