Amazon and VICE / Group Creative Director, Creative and Design / 2022
Season 3, Episode 6 of The Boys, titled Herogasm, is not quite for the faint of heart—Amazon asked VICE to bring its episode’s central plot element and set, a superhero orgy in a mansion, to life. The goal was to drive viewership of the episode and provide the ultimate fan experience as sinfully and legally as possible.
VICE threw a blowout, sex-themed house party in a Las Vegas mansion that immersed fans of The Boys in the world of Herogasm and the overall show. Big Freedia headlined the event, and Coco & Breezy DJed, backdropped by a venue takeover that included photo vignettes, custom ice sculptures, hundreds of dildos, and way more.
CORE TEAM: Design Director: Hannah Smith / Designer: Zac Lux Creative: Emery Coopersmith / + many more.