Giant Spoon / Creative Director / 2023
Walmart Makers Studio is a multi-seasonal experiential campaign focused on providing creative resources and opportunities for collaboration with emerging Gen-Z Creators .
At Beautycon 2023 in Los Angeles, the third edition served as a modern beauty playspace, The Slayground, showcasing Walmart’s beauty offerings across a series of interactive moments that gave our young beauty loving audience the tools, the products, and inspiration to level up their beauty experimentation. Attendees curated personalized product combinations, experimented with trends like Cottagecore and Mermaidcore at AR-enhanced vanities designed by beauty creators, and worked with creator David Suh to refine their posing at a dedicated photo studio.
Environmental Design: Kristina Soteri / Writer: Kara Torissi / Production: Tifanni Harris / AR Vendor: MKVD