Google Play x Imprint Projects / Strategist / 2017
The team at Imprint Projects created Google Play Music’s first original podcast, City Soundtracks. In each episode, host Hrishikesh Hirway talks with musicians about the people, places, and moments that shape their musical lives. The first three episodes featured Spoon (Austin), Kehlani (Oakland) and Big Freedia (New Orleans).
The team managed all aspects of the program from strategy and brand identity to promotion and syndication. The podcast climbed to #4 on the top trending list in its first week.
6.7B+ Media Impressions / 22M Social Impressions / No paid promotions