Google ATAP x Levi’s x Imprint Projects / Strategist / 2018
Imprint Projects worked with Google and Levi’s to enable a landmark collaboration: the Levi’s Commuter Trucker Jacket with Jacquard by Google. This product had technology woven into denim to make urban cycling safer. Imprint Projects was integral throughout the 2-year partnership, from developing the go-to-market strategy, to designing retail packaging, Beta-testing, and the production of promotional content and events.
Highlights of the project were a dedicated launch for the jacket at SXSW at a pop-up, The Levi’s Outpost which included a breakdown of the wearable technology and conductive threading and expert-led trials for guests.
This launch of this new advancement in wearable tech drew max capacity crowds and garnered 2.9 billion press impressions.