Giant Spoon / Creative Director / 2024
Courtesy of Leap Year, Walmart celebrated the extra day of Black History Month in 2024 with the Black and Unlimited Clock, a 24hr pop-up in NYC and LA delivering the message: it’s always a good time to shop Black.
Partnering with visual artists Uzo Njoku and Tatyana Alanis and musician Mozia, two larger-than-life functioning clocks featuring their custom artwork and sound design touched down in each city at midnight. Each clock unlocked hourly drops of Black-led products available at Walmart, curated to time of day and routine.
Environmental Design: Kristina Soteri / Production: Tifanni Harris / Art: Uzo Njoku, Tatyana Alanis
Key Art