Refinery29 / Group Creative Director, Creative and Design / 2022
The Glow Up was the inaugural tentpole event for the Unbothered franchise, celebrating the channel’s five year anniversary and gifting our loyalist audience, old and new, with a serviceable, joyful, and uniquely Black celebration. Launched Juneteenth weekend in Atlanta, The Glow Up came to life as a two-day micro festival that welcomed 3,000+ attendees to step into the world of the Unbothered digital brand IRL, featuring programming, creator studios, and live entertainment.
Featured talent included Kelis, Latto, Coco Jones, Cleotrapa, Lala Milan, Coco Jones, Baby Tate, Pap Chanel, Yung BBQ, and Kaash Paige.
Sponsored activations included Target, Dove, Clorox, STARZ, and Ulta Beauty.
Core Team incl. Senior Creative and Talent: Troi Jackson Conn / Environmental Design: Hannah Smith / Production : WONU Studio
Clorox’s Glow n’ Roll