Experiential Pop-Up, 2019
Samsung x Refinery29 / Associate Creative Director

Samsung approached Refinery29 with the goal of reimagining the Galaxy Studio by designing innovative experiences to engage female millennials. Launched at the Galaxy Studio in London, The YOUniverse experience took place across eight cities around the world. It comprised of three custom installations where consumers were invited to power the environment by their collected YOUniverse “star matter” biometric data, simultaneously showcasing the new Samsung Galaxy S10’s unique features and creating a meaningful, shareable experience.