Bringing Smashbox back to their roots and highlighting their origin story of being founded in a photo studio in L.A., Refinery29 brought to life 24 Hours in L.A., a 29Rooms L.A. interactive photo-studio Reflective surfaces in Smashbox red and a ring of lights amped up the glam to grab attention and draw guests in. Guests could stand inside the circular build inspired by a camera lens to take a beauty portrait while a timelapse video of L.A.’s skyline played in the background.

Pre-photoshoot, guests could visit the touch up station to get photo ready all while learning about Smashbox’s Photo Finish primer.

20K+ Attendees
6.7MM+ Campaign Impressions
3.4K+ Organic Social Clicks