Experiential Campaign, 2021
adidas x VICE Media Group / Group Creative Director

To support the re-launch of the adidas forum sneaker, adidas approached VICE Media Group to identify key community spaces in NY and LA in need of revitalization, and provide meaningful revamps to support the local culture intrinsic to these spaces.

In LA, we supported the breaking community and the arts community at large by updating and improving a local performing arts space and providing them with the equipment they need to amplify and elevate their performances. In NY, we invested in a Harlem community basketball court in need of a makeover and refab, making it more usable for those who frequent it while providing an artistic reflection of the local neighborhood.