Experiential Campaign, 2025
Walmart x Giant Spoon / Creative Director

Walmart wanted a bigger share of Gen Z’s $2.7 trillion in global spending power. The problem: Gen Z didn’t see Walmart as a destination for the trends they wanted to shop.

So we hijacked one of retail’s most recognizable symbol. the delivery truck, to prove otherwise. Walmart Delivers transformed five trucks into five wildly different expressions of Gen Z culture, from a K-pop personalization studio to a lo-fi gaming hub.

The fleet traveled 33,000+ miles across 9 markets and 21 stops, supported by a 360° campaign spanning digital, commerce and creator content. It drove 46K in-person engagements and a 185% increase in NPS.

WINNER:EVENTMARKETER, EXPERIENCE DESIGN AWARD.FINALIST: SHORTY AWARDS, EVENTS & EXPERIENTIAL