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Presented by Refinery29’s Unbothered and Target | VIRTUAL EVENT | August 2020 - January 2021

DEFINITION OF WASH DAY

: A full-day regularly set aside by black women and natural girls to wash, style and treat their hair at-home or at a salon.

A day-long virtual retreat, Unbothered’s Wash Day gifted our Black female audience an opportunity to reflect, process and release from 2020 and get ready for 2021, talking self-care and self-investment through the shared ritual of haircare.

On a Sunday in January, in partnership with Emerge, Unbothered went live with four hours of expert-hosted Wash Day sessions on Facebook Live. A roster of Black women hair-care influencers, mental health experts, public figures (including Scottie Beam, Chrissy Rutherford, Nigella Miller, and Choyce Brown) and our own Unbothered Editors hosted each session blending hair routines and tutorials with timely social topics for our special take on Wash day.

The visual identity of the program was conceived as “a love letter to the salon,” drawing inspiration from beauty and culture magazines from the 70s and 90s. Bold fonts and colorful textured patterns created a visual through-line from our custom event page, to social media, to the events themselves and to our custom gift boxes sent to select attendees and talent.

Role: Creative Director

Design Lead: Monica Herman

Graphic Designer: Paula Volchok

Production: LaChelle Watson

Unbothered Team Members : Laurise McMillian, Chelsea Sanders, Stephanie Long, Venesa Coger