Prime Video wanted to become the dominant streaming home of YA fandom. We built a strategy around the thing its wildly different audiences had in common: obsession. That became Obsession Is In Session: a 360° campaign spanning film, OOH, and social, culminating in Obsessed Fest, a 100,000-square-foot takeover of NYA studios in Los Angeles bringing 1,000 fans, 11 YA titles and 40+ talent together IRL, capped by a surprise performance from Jennifer Lopez.

The event drove 127K social engagements in its first 72 hours and went on to generate 12.1B earned reach with coverage from The Wall Street Journal, Hollywood Reporter, Forbes, Deadline, Teen Vogue, The Wrap, Cosmopolitan and more.