Kicking off a first-of-its-kind opportunity at Art Base: Miami Beach in December 2023 as the international fair’s first media partner, Vice launched a three-day experiential program, Not A Test, celebrating Hip-Hop’s 50th anniversary.

Our program included evening performances from some of those most inciting up-and-coming Hip-Hop acts including JPEGMafia and Sudan Archives, daytime programming co-curated with Black Futures’ Kimberly Drew and an AI-enhanced multimedia installation meets time-machine that journeyed into the past and future inflection points of Hip-Hop culture.

Not A Test delivered 4.2K Attendees, 14 Live Programming Sessions, 47 Collaborators and 6 sponsors including Marc Jacobs, Cashapp, Expedia and Hip-Hop Public Health.