Partnership and Live Programming,2022-2023
Jean-Michel Basquiat Estate and VICE / Group Creative Director, Creative and Design

For Jean-Michel Basquiat: King Pleasure, Basquiat’s estate tapped VICE to introduce his legacy to a new generation of artists, creators and culture obsessives.

Across the exhibition’s nine-month New York run, we created 6 original events and 4 sponsored programs with Delta, Bombay Sapphire and Citi, each taking an aspect of Basquiat’s work and tracing it forward into contemporary culture through intimate dinners, concerts, performances and conversations.

We brought everyone from Kimberly Drew, Big Freedia and King Princess to George Clinton, Santigold and Q-Tip into the exhibition’s Michael Todd Room, putting generations of artists and cultural voices in dialogue with Basquiat’s work.

We rounded out the partnership with docu-style video storytelling, written editorial and media promotion across VICE’s site and social, deepening and sharing the world of Basquiat out to our audience.

The partnership’s success continued with King Pleasure’s LA opening in Spring 2023.

CREDITS:
CREATIVE PRODUCER: DERRICK CHEUNG
DESIGN DIRECTOR: HANNAH SMITH
DESIGNER: HUNTER REED
MARKETING LEAD: EMMA CROUCHEN