HBO Halloween
Creative Pitch, 2026
HBO Max x Giant Spoon / VP, Creative Director
HBO Max came to us for one big Halloween swing: a singular IRL experience that could establish them as the home of prestige horror, while creating a world expansive enough to bring its growing slate of horror IP along with it, from Sinners to Weapons.
While competitors leaned into Halloween towns, haunted houses and familiar seasonal tropes, we at what made HBO horror different: psychologically complex and grounded in reality.
Full Tissue Deck here