Experiential Campaign, 2023
Giant Spoon x Walmart / Creative Director

Walmart Makers Studio was a multi-seasonal experiential campaign focused on providing creative resources and opportunities with emerging Gen-Z Creators.

At Beautycon 2023 in Los Angeles, the third edition served as a modern beauty playspace, The Slayground, showcasing Walmart’s beauty offerings across a series of interactive moments that gave a young beauty-loving audience the tools, the products, and inspiration to level up their beauty experimentation. Attendees curated personalized product combinations, experimented with trends like Cottagecore and Mermaidcore at AR-enhanced vanities, and worked with creator David Suh to refine their posing at a dedicated photo studio.

CREDITS:
ENVIRONMENTAL DESIGN: KRISTINA SOTERI
WRITER: KARA TORISSI
PRODUCTION: TIFANNI HARRIS
AR VENDOR: MKVD