29ROOMS NY 2017
29Rooms’ 2017 theme Turn It Into Art was a call to action to celebrate the transformative power of creativity. It is a journey into the power of Art: to unify, heal, and uplift; to provoke new ideas and new actions. At our NY iteration event, we invited 20,000 attendees to shine their light and celebrate the indomitable spirit of Art. We activated a new generation of change-makers, creators, and trail-blazers in the process in partnership with Cadillac, Ulta, Dyson and more.
Creative Direction: Olivia-Jene Fagon, Kamil Tyebally, Andrea Velazquex, Albie Hueston and Piera Gelardi
Experiential Design Lead: Jennifer Whitney
Experiential Designers: Dana Otto, Aleks Garin, Rosie Li
Graphic Designer: Paula Volchok
Event Photography: Jessica Nash, Patricia Lopez Ramos